Plan your website

81% of the people research their purchases online.

To create an effective online presence for your business, you need a professional and engaging website.

We have designed a comprehensive form for you to utilise to discover more about your business and your website. Through probing questions that force you to think about you, your business and your customer, we will help you capture all possible details that your customers expect from your business website.

Therefore, this form has various sections pertaining to you, your business, your customers and more. You can logout and return to complete this form at any time.

Your name *

Business Name *

Business contact details

**Contact Email ***
Phone number
Your address

Details about your core business activities

Business name
What do you do
What does your business sell to its customers?
- Blog (Content)
- Memberships
- Product
- Services

What is your target market?

Give us an idea of the market that your business competes in – you should include as much information as you regarding the size of the market, key decision-makers, sectors. This information is relevant in creating an effective web presence for your business.

Who are your competitors?

Enter names and URLs for your direct and indirect competitors (both national and international)

Competitor Name	Competitor website

Your USP – Your "je ne sais quoi"

What makes you stand out from your competition? Why should or why do your customers choose you over your competitors.

Personality

Every brand, every business, every website has a personality that helps visitors and customers remember you by. Help us identify your business personality. Choose as many as you feel apply to your business.

Brand Personality

Let’s capture some key characteristics of your business brand. Select as many as you think apply to you and your business. Remember to think like your customer and of how you want to be remembered and talked about in the marketplace.

Adventurous
Intense
Trendy
Honest
Spiritual
Fun
Protective
Brilliant
Persistent
Assertive
No-nonsense
Virtuous
Leader-like
Tangy
Humorous
Scientific
Creative
Quick
Cheerful
Prestigious
Ageless
Likable
Trustworthy
Innovative
Safe
Confident
Quality
Classic
Powerful
Beautiful
Nostalgic
Wholesome
Macho
Steady
Futuristic
Elderly
Dependable
Respectful
Competent
Timeless
Aggressive
Eco-friendly
Strong
Exciting
Skillful
Energetic
Rare
Competitive
Practical
Bright
Green/Eco
Technical
Intellectual
Subtle
First-class
Sophisticated
Devoted
Progressive
Corporate
Timely
Happy
Successful
Healthy
Sentimental
Flamboyant
Romantic
Co-operative
Passionate
Woodsy
Mysterious
Striking
Helpful
Thrilling
Friendly
Excellent
Optimistic
Whimsical
Insightful
Tranquil
Joyful
Sympathetic
Homestyle
Sparkling
Flirtatious
Business-like
Patriotic
Youth-oriented

Who are your ideal customers?

Every business has customer types and profiles. This section allows you to identify and define yours.

Customer Profile(s)

Customer Name	Description
Customer name	Naming objects, things helps us relate to in a much more intimate way as the names elicit an emotional response and connection from within our subconscious. So get creative and name your target customer type.

More details

This section helps us understand how you perceive websites and website elements and how you make decisions within your business. These details are important in helping us create a design and communication process that meets your expectations.

Colour

Colours or groups of colours draw an immediate gut reaction from within our sub-conscious. Do you understand the importance of colours in relation to your business personality?

Yes
No
Not sure

Stakeholder

Are you the only stakeholder/ key decision maker for this website?

Love/Hate

We want to know more about what you like and dislike and asking you to identify some websites that you love and hate will give us an idea of what you might expect from your website designs.

URL	Reason why	Love it or Hate it?
		Love it